Barack Obama “Mother”

This blog is on the campaign ad /a for Barack Obama in which he uses his mother as an example while talking about America’s health care plan. Barack talks about how his mother died from cancer when she was 53, and how during her last few months of life her fears weren’t of her death and family but how she was going to pay for health care. He goes on to say that the problem begins in washington and it is there that it needs to be fixed, he believes he is the person to fix the problems in washington. Barack is all over ethos in his commercial as he uses it in two different ways. The first is that he is an authority in the issues of health care in this country through the experience with his mother. she was dying of cancer and her thoughts didnt revolve around her dying but on how she was going to pay for her medical bills which shows he has experience with the problems americans have to face when dealing with the health care system here. The second is his statement that washington is broken, we are lead to believe him as he is a senator and would have a great deal of experience in dealing with washington, and knowing what is wrong with them. The second thing the commercial contains is logos, this is a pretty easy one to spot as he is very open with his logic. barack states that there are issues with the health care system in America as can be seen with the instance of his mother, and that the current leadership in Washington is leading it in the wrong direction therefor they should be replaced. finally he uses pathos pretty effectively by giving a story of his own that we can relate to. He shows himself as someone that has had to deal with the health care in this country and therefor can relate to all of the other americans that have had to deal with the horrors that are american health care.